Web Experience / Segments / Topics

Web Experiences, Topics and Segments are available in your site to allow your Association to categorize pages for listing as well as  target your site's search engine to deliver the pages you've categorized.  Web Experiences are drawn directly from AM.NET, from the "Areas of Interest" field, and can target your site users based on how they describe themselves, while Web Topics and Segments can be created based on how you want your site to be organized.

Video Tutorial: Web Experience



Web experience has been expanded from a single categorization into several with different intended purposes.

  • Web Experience - integration with Areas of Interest in AM.NET
  • Web Topics - to be used for legacy website archives for categorization by content topic
  • Web Segments - to be used to generate custom user audience segments, for theme and content options based upon variable criteria, such as age groups, or professional status

Creating New Web Experiences/Topics/Segments

Web experiences will automatically be imported from the Areas of Interest field of AM.NET, but can also be added to the CMS for site organization.  Web Topics and Segments must be added, as they are not automatically generated.

To add a new Experience/Topic/Segment, click the "ADD" button.

From there, you will be brought to a blank template.  Ensure you fill out all fields; the name is important to make the Experience/Topic/Segment's use clear.  The code is a 2 letter way to categorize the Experience/Topic/Segment, and the Group Code should be identical to this code.  

To make the Experience/Topic/Segment usable, make sure you check the "Is Group" box.  This allows the Experience, Topic or Segment to be used to group pages for Article Lists or searches.  The Experience, Topic or Segment can also be hidden, if it is only to be used for certain parts of the year, or for certain years; hiding an Experience, Topic or Segment enables you to keep the categorization even when you don't want it used, preventing the need to delete and re-create the categorization.

Once you've filled out your Experience, Segment or Topic to your satisfaction, make sure to hit Save.  You can edit, delete, duplicate or move the categorization once it has been saved to your list.

Managing Web Categories

You can manage all web categories in the CMS under the Content > Experience Tab. Using the drop down you can select between: Web Experience, Web Topics, and Web Segments.

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Assigning Web Categories

Web categories can be assigned to content for prioritization against the user, categorizations, filtering, and sorting. To assign web categories to content, edit the draft of a page in the CMS, then use the Experience Tab and check any categories you'd like the content associated with.

Assigning Web Segments

Web Segments can be assigned automatically by request for specific criteria, by user selection as a preference for content audience or website style/theme, or manually using the CMS User Editor.  Contact support for installation of various features on the website.

Listing Content

Using an Article List plugin you can select various criteria to create a listing based upon:

  • User Web Experience (Areas of Interest in AM.NET) prioritization or filtering
  • Content Web Topics for prioritization (such as featured content appearing on top) or filtering for category listings
  • User Web Segments (UD field in AM.NET) prioritization or filtering

Web Topic Grouping

Below you can see what using the Group by Web Topic check box in an Article List will output.

Web Segments Theming

Web segments can be used for defining an audience as well as being applied to customized website theming.


Web categories can be used in many ways and are not limited to the above uses. Contact support for customized handling or question regarding a specific use.

Contact this Author: < Nicholas Bott >